CEO’s Briefing: IT Roadmap for Growth 2025

It’s impossible to run a business without IT and technology. It’s also much harder to grow a business unless your IT has been designed with this in mind. This is why every mid-market business needs an IT roadmap for growth—a clear understanding of business objectives and a clear plan for how the IT will support these goals.

What is an IT roadmap for growth?

The roadmap starts with the C-suite getting clarity on their business objectives and clarity on their systems—hardware, software, systems, and suppliers. Then the business leaders identify the specific projects they need to get started on, and they play accordingly. Business leaders find the roadmap incredibly useful for its focus on clear goals and the infrastructure needed to achieve them.

What does a good technology roadmap do?

The right IT and technology roadmap allows a business to scale up confidently, while maintaining or improving their margins and customer service. It ensures that the C-suite has up-to-date information regardless of the increasing size of the operation. It allows the leadership team to delegate authority to managers, who can make judgements based on accurate data. And it allows leadership to move fast and to take opportunities for partnerships or acquisitions.

What will the roadmap fix?

Every business is different. But we typically see the following issues addressed by the roadmap:

  1. Inefficient processes eroding margins, making good service difficult or expensive, and forcing management to focus on short-term fixes.
  2. Poor reporting tools make it tough to analyze costs, revenues, efficiency and profitability.
  3. Lack of standardization means the business is reliant on key individuals—and when they’re on vacation or sick the whole business is affected. If they leave it’s a major problem!

What does the CEO’s briefing explain?

  • How an IT roadmap makes a business more efficient and profitable
  • How to use IT to support and drive growth
  • The best way to make a flexible and practical IT roadmap
  • How to ensure the roadmap stays relevant

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