➤ Are you operating in a crowded marketplace?
➤ Are your prospects and customers overwhelmed with choice?
➤ Do you struggle to stand out and cut through all the noise?
While most companies know the great value they give, failure to communicate it in a compelling way can mean missing out on prospects and opportunities. Competitive advantage often comes from being able to articulate value more effectively than your competitors.
Winning Through – Ensuring Your Business Stands Out and is Valued. With guest speaker Grant Leboff.
In this session we will explore:
- The advantage distinctiveness brings
- Why the USP is obsolete
- How to create market differentiation
- The importance of the emotional proposition (even in B2B!)
Whether your ‘buyer journeys’ are increasingly migrating onto the web and digital platforms or face-to-face interaction remains core to you, everyone in the business knowing what your value is and being able to effectively communicate it, is becoming ever more vital to ensure commercial success.
You will come away with real clarity as to what you need to do to Win Through.
To book your place, email events-marketing@freemanclarke.co.uk and we will get you registered.
Speakers
Grant Leboff is one of the UK’s leading Sales and Marketing experts
A thought leader in his field, Grant’s twin focus is emphasising the core fundamentals that are needed to be distinctive and cut through whilst addressing the need to retain sales and marketing effectiveness in a rapidly changing world… the What and the How. Gently spoken but strongly challenging conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002 and sold in 2008, he now runs a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. He has also written numerous top selling books in his field.
Grant is a highly sought-after consultant, mentor, and speaker, and constantly makes presentations at conferences and events all over the world. He has been featured in and is a regular contributor to many business magazines and national newspapers. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
Connect. Learn. Grow.
Don’t miss out on this opportunity to hear from one of the UK’s most inspiring expert speakers. Whether you’re an established leader or a budding entrepreneur, this session will leave you with the knowledge and grit to tackle your own challenges head-on.
➤ About the Nottingham Business Growth Breakfast
The Nottingham Business Growth Breakfast is a long-running, by-invitation-only event series designed exclusively for CEOs, MDs, founders, and C-suite leaders of ambitious mid-market businesses.
Held three times a year since 2018, the series brings together senior decision-makers from across the East Midlands to connect, share challenges, and gain fresh perspectives on leadership, growth, and strategy.
Each session features a high-calibre speaker offering thought-provoking insight, followed by peer-led discussions and relaxed networking over a quality breakfast. Recent topics have ranged from economic forecasting and leadership under pressure to culture, values and generational dynamics.
With a warm, welcoming atmosphere and a strong emphasis on practical takeaways, the Nottingham Business Growth Breakfast offers genuine value for your business and your leadership journey.
This event series is co-hosted in partnership with leading regional organisations.
