Client Stories

Traffic Group Signals storyTraffic Group Signals

The Traffic Group is a portfolio of businesses headquartered in Cheltenham, Gloucestershire, and with locations in Birmingham, Bourton-on-the-Water, Kent, and Australia. The group is focused on product solutions designed to help create safer, greener, and more efficient traffic and transport environments. Freeman Clarke have been working with their Signals division, which manufactures a comprehensive range of portable traffic lights suitable for applications ranging from simple two-way deployment through to complex, UTC-integrated temporary junction schemes.

With a strong focus on engineering excellence, the group has achieved three Queen’s Awards for Innovation in the last 12 years. The Traffic Group has been investing extensively in new product development and advanced production test facilities to ensure the highest standards of quality, reliability and regulatory compliance.

With a challenging number of complex changes, Traffic Group Signals (TGS) contacted Freeman Clarke and David Beck was appointed from the West Midlands team.

According to Clare Coles, Group Finance Director, and Peter Hutchinson, Group Managing Director:

‘A new business strategy required the creation of TGS to become the operational centre of the other businesses within the group. We had no systems in place at the time and a very short timescale, so we needed somebody with the knowledge, experience, and drive to understand our business very quickly, source and implement a group wide ERP solution, create a new IT infrastructure, and a find a trusted IT partner in minimal time. David came in and delivered what we believed was a mammoth task within our timescales, with no drama and delivered us exactly what we needed. Fantastic.’

TGS was formed to become the operational hub for three other business with the commercial team, finance, and IT operations becoming centralised in an exceptionally short timescale. The longer term strategy included updating and simplifying systems and IT across all the businesses, which at the time were using different finance and production systems.

David undertook a requirement-gathering exercise across the group as input to the IT Strategy and to the selection of new systems, which resulted in a number of potential ERP system options. These were reviewed and the business selected Microsoft Dynamics. An implementation partner was identified and the project started. During this time the IT strategy for TGS and the rest of the business was finalised and an IT partner found. The structure of the business determined a cloud-first approach and everything was implemented and delivered for TGS within the required timescales.

Subsequent phases of the strategy include bringing all other business units onto the Microsoft Dynamics platform and standardising all IT and operational functions, to support future growth.

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Graeme Freeman
Co-Founder and Director

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