For Private Equity

Private Equity (PE) ownership of mid-market companies is increasing. Of course, PE firms are driven by valuations, and these days IT and tech is at the heart of business value.

This really matters whether you are an investor, the CEO of a PE-owned business, or a business owner looking to maximize your company value.

There are four areas where IT strategy and execution drive value:

Scalability

Well-organized technology and well-implemented processes are critical to providing good service at low cost; to enable clear, flexible and timely management information; to enable growth; and to deliver high margins.

Due diligence

IT and tech due diligence in mid-market deals is too often an overly simplified box-ticking exercise. This approach supplies limited value and lacks commercial insight (and is often hugely over-priced!).

The basics need to be carefully checked. But in the mid-market, expectations need to be realistic. And, most importantly, value-focused buyers need more than just an endless list of risks — they need insight into future opportunities.

Marketing innovation

These days almost every marketing innovation has its roots in technology. Both businesses and consumers are increasingly finding, choosing, and buying products and services online.

For marketing innovations to work successfully, marketing and tech execs need to work hand-in- glove.

Digital transformation

These days, a company’s size is no indication of its ability to transform itself or the entire market. Even a smaller company can radically improve its internal operations and market proposition using digital technology.

Mid-market PE is an area where tech is particularly important because it drives value.

Business insights: For Private Equity

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How Systems & Digital Drive Business Value for Private Equity (PE)

Private Equity (PE) ownership of mid-market companies is increasing. Of course, PE investors are driven by valuations, and these days...

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Graeme Freeman
Co-Founder and Director

Subscribe to our Business Insights

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Call us on 0203 020 1864 with any questions.