For Private Equity

There are four areas where IT strategy and execution drive value:

Scalability

Well-organized technology and well-implemented processes are critical to providing good service at low cost; to enable clear, flexible and timely management information; to enable growth; and to deliver high margins.

Due diligence

IT and tech due diligence in mid-market deals is too often an overly simplified box-ticking exercise. This approach supplies limited value and lacks commercial insight (and is often hugely over-priced!).

The basics need to be carefully checked. But in the mid-market, expectations need to be realistic. And, most importantly, value-focused buyers need more than just an endless list of risks — they need insight into future opportunities.

Marketing innovation

These days almost every marketing innovation has its roots in technology. Both businesses and consumers are increasingly finding, choosing, and buying products and services online.

For marketing innovations to work successfully, marketing and tech execs need to work hand-in- glove.

Digital transformation

These days, a company’s size is no indication of its ability to transform itself or the entire market. Even a smaller company can radically improve its internal operations and market proposition using digital technology.

Mid-market PE is an area where tech is particularly important because it drives value.