Michael Barker

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Experience & expertise

Michael is an accomplished CTO and technology leader having spent over 22 years in several customer-centric, eCommerce, retail and B2C organisations in client-side and consulting positions. He has been a CTO for over 11 years, working at Board level with privately owned and VC/PE-backed businesses to lead and shape technology transformations that deliver real business value.

With a background in software development and architecture, experience across a wide range of technology systems, and a problem-solving and analytical mindset, Michael is able to tackle a wide range of problems to drive bottom-line performance and add tangible business value. He also has excellent commercial acumen and an MBA from Warwick Business School.

Background & approach

Some of his previous successes include: a major ERP implementation for the UK’s leading photography retailer; the creation of a new digital channel for a luxury fine wine company; and the creation of short- and long-term systems enabling a UK DIY business to launch and grow its physical retail estate to several hundred outlets.

Michael is passionate about creating successful and agile IT and cross-functional teams, and bridging the gap between technology and the commercial and strategic needs of the business. He would be delighted to help your business drive its transformation agenda forward to quickly deliver value.

Our team of technology leaders

We’re a team of 100+ Board-level CIOs, CTOs and CISOs. If you don’t want, don’t need, or can’t afford a full-time technology leader, a fractional Freeman Clarke Principal can join your senior leadership team to own and deliver your IT strategy.

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