Anna Totterdell

Ask me a question Back to
all Principals

Experience & expertise

Anna works with business owners and boards of mid-sized companies to get technology working commercially, strategically, and operationally. She specialises in turning around underperforming programmes, aligning IT with business objectives, and bringing structure and focus to complex or fragmented technology estates.

Background & approach

With over 20 years in senior roles across SMEs, scaleups and global corporates, Anna combines board-level insight with hands-on experience. She’s defined IT strategies, built internal capability, overseen critical systems and data initiatives, and led large-scale change across engineering, transport, health and digital sectors. Calm under pressure and commercially focused, Anna enables leadership teams to make confident, informed technology decisions and ensures IT consistently supports growth, performance, and risk management.

Our team of technology leaders

We’re a team of 100+ Board-level CIOs, CTOs and CISOs. If you don’t want, don’t need, or can’t afford a full-time technology leader, a fractional Freeman Clarke Principal can join your senior leadership team to own and deliver your IT strategy.

Watch our video Ask me a question