Online & Digital

Increasingly both B2C and B2B companies need to create strong online and digital experiences for their customers. People, in every situation, expect to find, choose and buy products and services online, and they expect seamless digital fulfilment, help and servicing as the norm. In some sectors, the digital expression is the brand and the excellence (or otherwise) of the digital experience is the differentiating factor from the point of view of a customer.

For many companies, the digital channel is in addition to existing bricks-and-mortar or people-based channels so business becomes ever more complex and integration between these channels can be particularly challenging. This may include portals, apps and ecommerce websites as well as adopting video for sales and servicing processes. Integration of these with back-office systems like booking, warehousing, stock and product systems is often critical. In some cases there is a need to integrate and automate multiple vendor-provided systems.

In many situations, online and digital initiatives require bespoke software and apps. These are complex and risky projects, potentially involving in-house and external agencies and integration projects with back-office systems.

We specialise in online and digital initiatives. Our team are expert leaders who cross the divide between strategic, commercial and technical. We help drive the vision whilst ensuring that the plans are practical and realistic and that tangible business objectives are met.

ImOn

Not only did Freeman Clarke provide ImOn with an outstanding interim CIO, but also a person who aligned with ImOn’s culture and fit right into my senior staff. ImOn is off to a great start thanks to David and Freeman Clarke. Read more

Client story

Juno Records

'A Freeman Clarke IT leader stabilised our IT systems and websites, then spearheaded a business-wide digital transformation, including warehousing, distribution, online retail, operations, information governance, and finance' Read more

Client story

Amberjack

'It was vitally important that our IT strategy and delivery were led by an expert who understood our values' Read more

Client story

Bonhill Group plc

'We needed best-in-class technology leadership in the US and the UK, and so we contacted Freeman Clarke' Read more

Client story

DEKRA

'As our bespoke software became more complex, we needed an IT Director to oversee suppliers and software development roadmaps' Read more

Client story

British Pathé

'Having someone completely independent and trusted who understands both the business and the technology has proved to be a significant business enabler' Read more

Client story

Simplify Digital

'Freeman Clarke were crucial to the successful transformation of our IT' Read more

Client story

BRC

'Freeman Clarke provided a first-class, committed IT leader on a long-term but flexible basis' Read more

Client story

Securus

‘We are a software technology business and have been digitally safeguarding children in schools and colleges for over 17 years as well as providing services to the NHS, police forces and other sectors. As an ambitious growth-focused business, we recognised the need for a technology leader on our executive Board, but a full-time role would have been overkill. The Freeman Clarke model suited our needs, and we have been delighted with the outcomes that our quality CTO has driven. His blend of experience, commerciality and strategic focus has been a major factor in positioning us as a technology innovator.’

—Derek Allen, Chairman & Co-Founder

on3

On3

‘On3 is a successful professional services business but we wanted to differentiate ourselves and increase our value by creating a new technology product for our customers. I needed someone to help me develop this vision, the commercial model, and then to turn this into reality. Freeman Clarke provided detailed technical knowledge and the business focus to make all this possible. From the outset, they felt like part of the team and have helped drive and contribute to all aspects of our success. We now have a thriving new business which would simply not otherwise have been possible.’

—Jill Foley, Managing Partner, On3

pennies

Pennies

‘The Pennies vision has always had technology at its heart so, from the beginning, we needed a first class technology leader as a trusted and committed member of the team. Freeman Clarke filled this gap for us and have continued to do so ever since – their part-time model means the price point works very well and given us access to specialist IT expertise we could never have afforded or required on a full time basis. They have set technology strategy, defined solutions and helped us form technology partnerships, as well as contributing to our wider board discussions. Importantly they have felt like a core member of the team and coached others so we even benefited when they were not on site! Their approach has been pragmatic, attentive and focussed. They have had a pivotal role in helping us develop our business model which happens to be in the charitable sector and has already raised hundreds of thousands of pounds.’

—Alison Hutchinson, CEO, Pennies

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Graeme Freeman
Co-Founder and Director

Subscribe to our Business Insights

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You’ll now receive regular expert business insights.

Call us on 0203 020 1864 with any questions.

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