How cyber security boosts competitive advantage

Everybody knows cyber security is an ongoing concern. But let’s consider a more positive angle on cyber security: how to use it for competitive advantage. 

Certification boosts your brand. Your clients may require Cyber Essentials or ISO 27001 throughout their supply chain. Regardless, certifications are an objective indication your company can be trusted. One of our clients recently won new business simply by demonstrating they had started the process of attaining Cyber Essentials Plus. 

It can lower costs. Cyber security is an ongoing expense, but if you can show that your business has put in place some quite reasonable security practices, it will lower your cyber insurance premiums.  

It creates the framework for digital transformation. The culture, governance, and skills necessary to make your company safer are also part of a more streamlined operation. Well-organised operations find cyber security improvements simpler; similarly, secure organisations have the wherewithal to improve their operations.  

It keeps your business flexible. Many organisations enable hybrid or remote jobs to attract and retain talent. Cyber security goes hand-in-hand with a remote workforce.  

The alternative is bad for business! Companies that experience data breaches or pay ransoms often incur major costs and reputational damage. Put simply, poorly managed cyber security is certainly a competitive disadvantage. 

The above makes a compelling argument for why you should get on top of the cyber security in your business. If you’re looking for the how, see our Cyber security knowledge centre, which is full of useful content with actionable, non-technical advice.