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How to Avoid a CRM Car Crash

Every CEO knows that customer information is a crucial asset. And how you manage customer relationships is vital. So of course you need to implement systems to help you standardize and manage Customer Relationship Management (CRM). Unfortunately, we’ve see countless CRM projects that fail, or CRM systems that are misused, underused, or never used at all.

So why is CRM a project that fails so often? This CEO’s Briefing explains the basics of CRM systems and why companies need them. It also presents the ten rules for avoiding a CRM project car crash.

Freeman Clarke is the largest and most experienced team of part-time (we call it “fractional”) IT leaders. We work exclusively with ambitious organizations and we frequently help our clients use IT to beat their competition. Contact Us and we’ll be in touch for an informal conversation.

 

Preparing for Strategic IT Demands from Corporate Clients

It can be a lucrative opportunity when you get the chance to provide products or services to corporate clients. Large, stable clients can be a good market, and they can be powerful advocates for your brand.

But these clients come with challenges. Corporate procurement departments often impose stringent IT demands. Although meeting these demands can be a pain, once you get through those hoops, then you have earned a tangible competitive advantage.

In such situations, Freeman Clarke Principals are often called in to help. We’ve created the below CEO’s briefing on the subject to shed light on the most common issues and opportunities that pop up with corporate clients.

This area is of specific interest to our clients in the logistics/3PL sector—we have a specific briefing on this sector which you can find here.

Freeman Clarke is the largest and most experienced team of part-time, or fractional CIOs and CTOs. We work exclusively with organizations looking to use IT to grow their business. If you’d like to discuss how Freeman Clarke could support your business contact us now for a no-strings conversation.

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Graeme Freeman
Co-Founder and Director

Subscribe to our Business Insights

Plain English board-level briefings focused on technology strategies to deliver competitive advantage and business success.

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Thank you.

You’ll now receive regular expert business insights.

Call us on 0203 020 1864 with any questions.