How to Avoid a CRM Car Crash

Every CEO knows that customer information is a crucial asset. And how you manage customer relationships is vital. So of course you need to implement systems to help you standardize and manage Customer Relationship Management (CRM). Unfortunately, we’ve see countless CRM projects that fail, or CRM systems that are misused, underused, or never used at all.

So why is CRM a project that fails so often? This CEO’s Briefing explains the basics of CRM systems and why companies need them. It also presents the ten rules for avoiding a CRM project car crash.

Freeman Clarke is the largest and most experienced team of part-time (we call it “fractional”) IT leaders. We work exclusively with ambitious organizations and we frequently help our clients use IT to beat their competition. Contact Us and we’ll be in touch for an informal conversation.